The media is looking for experts like you, but the landscape is rapidly shifting and you need new skills to keep up. Join a seasoned public relations professional and media trainer for a master class in preparing and delivering media interviews.
Learn how to write effective key messages, navigate difficult interviews, pitch stories, communicate about controversial or sensitive topics and leverage emerging media to share your expertise, research and public health messages. Whether online or in print, on radio or on television, your ability to translate the science of food and nutrition without fads and gimmicks is very valuable.
This workshop was created with financial support from Health Canada.
Date of presentation: June 2019
Speaker: Francine Beck, FB Strategies Group. As a former journalist, Francine is a seasoned media strategist and presentation skills coach. In this capacity, she has worked with hundreds of corporate leaders and spokespeople across North America, helping them to hone their communications skills and optimize opportunities to deliver the 'right' message.
Materials:
- Video presentation (42 minutes)
- Media Toolkit and Slides (English and French)
Cost: $19.95 for members; $9.95 for student members; $39.95 for non-members
