Media training: the new rules for 2019

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The media is looking for experts like you, but the landscape is rapidly shifting and you need new skills to keep up. Join a seasoned public relations professional and media trainer for a master class in preparing and delivering media interviews.

Learn how to write effective key messages, navigate difficult interviews, pitch stories, communicate about controversial or sensitive topics and leverage emerging media to share your expertise, research and public health messages. Whether online or in print, on radio or on television, your ability to translate the science of food and nutrition without fads and gimmicks is very valuable.

Don't miss this opportunity to update your skills and learn new techniques designed to ensure dietitians stay relevant in 2019 and beyond.

This course will include a handout, mp4 and mp3 downloads.

Credit value upon completion: 1.0

This workshop was created with financial support from Health Canada.

Speaker: Francine Beck, FB Strategies Group

As a former journalist, Francine is a seasoned media strategist and presentation skills coach. In this capacity, she has worked with hundreds of corporate leaders and spokespeople across North America, helping them to hone their communications skills and optimize opportunities to deliver the 'right' message. 

The opinions expressed in this presentation are that of the presenter and do not necessarily reflect those of Dietitians of Canada. Further, this presentation should not be reproduced in full or in part without the express written consent of the presenter.  

Last Updated: January 27, 2020

Type: Learning on Demand

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