Well-crafted stories, well told, have always had a profound impact on others. When we tell stories, we’re able to connect people to ideas, to shape the way they think and feel, and motivate them towards a desired action.
More specifically, the stories we share as dietitians can help key audiences better understand not just what we do, but also why it matters, engaging and aligning people around our profession and the positive difference we make.
In this enlightening and entertaining keynote presentation, Strategic Storyteller Bill Baker explains how we can utilize our recently articulated dietitian brand story to deepen understanding of our profession and help Canadians recognize our value, expertise, and impact.
Date of presentation: June 2017, DC National Conference
- Bill Baker, Founder and Principal of BB&Co Strategic Storytelling, Vancouver BC.
- Video presentation (49 minutes) with the presentation slides (pdf)
- Audio file (mp3 file)
Cost: Free for members; $19.95 for non-members